Effective Date: 02/16/2026
Last Updated Date: 02/16/2026
Introduction
At RxWellness Spine & Health, we value your privacy and are committed to being transparent about how we collect and use information when you visit our website. This Cookie Policy explains what cookies are, how we use them, and how you can control them.
Important: Cookies used on our website are separate from your protected health information (PHI). Your medical records and treatment information are protected under HIPAA and governed by our Privacy Policy. Website cookies help us improve your online experience when finding health information, locating our clinics, or scheduling appointments—they do not access your medical records.
While cookies do not access your medical records, website interactions may still collect personal information (such as pages visited, forms submitted, or search terms used). This information is governed by our Privacy Policy, not HIPAA. If you have questions about how we protect your health information, please review our HIPAA Notice of Privacy Practices.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your overall experience.
Cookies can be:
- Session cookies – Temporary cookies that expire when you close your browser
- Persistent cookies – Cookies that remain on your device for a set period or until you delete them
Types of Cookies We Use
We use different types of cookies on our website, each serving a specific purpose:
1. Essential Cookies
Purpose: These cookies are necessary for our website to function properly. They enable core features like security, network management, and accessibility.
Examples:
- Session management cookies
- Security and authentication cookies
- Load balancing cookies
Can you disable them? No. Without these cookies, basic website functions like scheduling appointments or accessing secure areas would not work.
Duration: Session-based (deleted when you close your browser)
Examples of Essential Cookies Used
| Cookie Name | Provider | Purpose | Duration |
| cmplz_consented_services | Complianz | Stores user consent choices for enabled services | 365 days |
| cmplz_policy_id | Complianz | Stores accepted cookie policy version | 365 days |
| cmplz_marketing | Complianz | Stores marketing consent preference | 365 days |
| wordpress_logged_in_* | WordPress | Maintains logged-in user session (admin/users only) | Session |
| wordpress_sec_* | WordPress | Security cookie for authentication | Session |
| wp-settings-* | WordPress | Stores user interface preferences | 12 months |
| PHPSESSID | Website Server | Maintains user session across pages | Session |
Technical Details
- Essential cookies are set automatically when you access the website.
- These cookies do not track browsing activity for marketing purposes.
- They are required for security, consent recording, and proper site functionality.
- Disabling these cookies may prevent core features such as appointment scheduling or form submissions from working correctly.
2. Analytics and Performance Cookies
Purpose: These cookies help us understand how visitors interact with our website by collecting anonymous information about page visits, traffic sources, and user behavior. This data helps us improve website performance and user experience.
What we track:
- Pages you visit and time spent on each page
- How you arrived at our website (search engine, direct link, etc.)
- General location information (city/state level, not specific address)
- Device type and browser information
- Website errors or loading issues
Examples of tools we use:
- Google Analytics 4 (GA4)
- Meta Pixel
- CallRail
- HubSpot
Can you disable them? Yes. You can opt out through your browser settings or cookie consent preferences.
Duration:
- Google Analytics 4 (GA4) – 14 Months
- Meta Pixel – 90 Days
- CallRail – 12 Months
- HubSpot – 13 Months
Third-party processors:
- Google Analytics 4 (GA4) – Google LLC, United States
- Meta Pixel – Meta Platforms, Inc., United States
- CallRail – CallRail, Inc., United States
- HubSpot – HubSpot, Inc., United States
Note: Analytics cookies do not collect personal health information. The data is collected in aggregated or pseudonymous form and is not used to identify individual patients.
3. Marketing and Advertising Cookies
Purpose: These cookies help us show you relevant information about our services and measure the effectiveness of our advertising campaigns. They may track your browsing activity across different websites.
What we track:
- Which RxWellness ads you’ve seen
- Whether you visited our website after seeing an ad
- Which pages you visited after clicking an ad
- General interests based on website behavior
Examples of tools we may use:
- Google Ads conversion tracking
- Meta Pixel (Facebook/Instagram advertising)
- CallRail
- HubSpot
Can you disable them? Yes. You can opt out through your browser settings, cookie consent preferences, or ad network opt-out tools.
Duration:
- Google Ads – 90 days
- Meta Pixel (Facebook/Instagram advertising) – 90 days
- CallRail – 12 Months
- HubSpot – 13 Months
Third-party processors:
- Google Ads – Google LLC, United States
- Meta Pixel – Meta Platforms, Inc., United States
- CallRail – CallRail, Inc., United States
- HubSpot – HubSpot, Inc., United States
4. Functional Cookies
Purpose: These cookies remember your preferences and choices to provide a more personalized experience when you return to our website.
What we remember:
- Your preferred clinic location
- Language preferences
- Accessibility settings
- Form data (so you don’t have to re-enter information)
- Can you disable them? Yes, but disabling these cookies may affect website functionality and your user experience.
Duration:
- WordPress – 12 Months
- HubSpot – 13 Months
- Complianz – 12 Months
- YouTube – 6 Months
Third-Party Cookies and Tracking Tools
Some cookies on our website are set by third-party services we use to improve functionality and measure performance. These third parties may collect information about your online activities over time and across different websites.
Third-party services we currently use:
| Service | Purpose | Privacy Policy |
| Google Tag Manager | Manages and deploys website tracking scripts and tags | https://policies.google.com/privacy |
| Google Analytics 4 | Website analytics and performance tracking | https://policies.google.com/privacy |
| Google Ads Conversion Tracking | Measures advertising effectiveness and conversions | https://policies.google.com/privacy |
| Meta Pixel | Advertising measurement and campaign optimization | https://www.facebook.com/privacy/policy |
| CallRail | Call tracking and marketing attribution | https://www.callrail.com/privacy-policy |
| HubSpot | Form processing, analytics, and marketing automation | https://legal.hubspot.com/privacy-policy |
| YouTube | Video hosting and playback functionality. May set cookies to remember preferences, measure video performance, and improve user experience | https://policies.google.com/privacy |
We select established third-party service providers for our website functionality and analytics. These providers operate under their own privacy policies, which govern how they collect, use, and protect data. We do not control their data practices and encourage you to review their privacy policies directly.
International Data Transfers: Some of our third-party service providers (including Google and Meta) are based in the United States. If you access our website from outside the United States, your data may be transferred to and processed in the United States, which may have different data protection standards than your country of residence. We rely on contractual safeguards and industry-standard security measures when transferring data internationally.
Sale and Sharing of Personal Data
RxWellness does not sell your personal data.
We may share data with advertising partners (such as Google and Meta) to deliver relevant healthcare information and measure advertising effectiveness. Under Virginia and other state privacy laws, you have the right to opt out of this data sharing. You can exercise this right through our cookie consent preferences or by contacting us directly.
To be clear: We do not sell personal data for monetary consideration. When we refer to “sharing” data, we mean providing limited technical identifiers to advertising platforms for measurement and campaign optimization—not selling your personal information to third parties for profit.
Cookie Duration and Retention
Our cookies have different lifespans depending on their purpose:
Session Cookies:
- Automatically deleted when you close your browser
- Used primarily for essential website functions
Persistent Cookies:
- Remain on your device until they expire or you delete them
- Essential cookies: Typically session-based only
- Analytics cookies: 14 Months
- Marketing cookies: 12 Months
- Functional cookies: 13 Months
Regulators expect precise retention periods, not ranges. Each cookie type must have an exact duration specified.
You can delete all cookies from your device at any time through your browser settings.
How to Manage and Control Cookies
You have several options to control how cookies are used on our website:
1. Cookie Consent Banner
When you first visit our website, you’ll see a cookie consent banner that allows you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your cookie preferences by category
Where required by applicable law, we obtain your consent before placing non-essential cookies on your device.
You can update your preferences at any time by clicking the “Cookie Settings” link in the footer.
2. Browser Settings
You can control cookies through your web browser settings. Here’s how to manage cookies in common browsers:
Google Chrome:
- Click the three dots menu → Settings → Privacy and security → Cookies and other site data
- Choose your preferred cookie settings
Safari:
- Preferences → Privacy → Manage Website Data
- Select cookies to remove or block
Firefox:
- Menu → Settings → Privacy & Security → Cookies and Site Data
- Choose your cookie preferences
Microsoft Edge:
- Settings → Cookies and site permissions → Manage and delete cookies
- Adjust cookie settings
Note: Blocking or deleting certain cookies may affect website functionality, such as the ability to schedule appointments online or remember your preferred clinic location.
3. Opt-Out Tools
You can opt out of certain types of tracking:
Google Analytics Opt-Out:
Install the Google Analytics Opt-out Browser Add-on
Advertising Opt-Out:
Digital Advertising Alliance Opt-Out
Network Advertising Initiative Opt-Out
Do Not Track Signals
Some browsers offer a “Do Not Track” (DNT) signal that requests websites not to track your browsing activity. Currently, there is no universal industry standard for interpreting and implementing DNT requests.
Our approach: We do not currently respond to Do Not Track signals due to the lack of a consistent industry standard for DNT implementation. We encourage you to use our cookie consent preferences or browser settings to manage tracking.
Your Privacy Rights
Depending on your location, you may have certain rights regarding your personal data:
If you are a Virginia or Maryland resident:
Under the Virginia Consumer Data Protection Act (VCDPA) and similar state privacy frameworks, you have the right to:
- Access your personal data
- Correct inaccuracies in your personal data
- Delete your personal data
- Obtain a copy of your personal data in a portable format
- Opt out of targeted advertising
- Opt out of the sale of personal data (if applicable)
- Opt out of certain profiling activities
If you are located in the European Economic Area:
Under the General Data Protection Regulation (GDPR), you have the right to:
- Access, rectify, erase, or restrict processing of your data
- Data portability
- Object to processing
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
To exercise your rights or submit a privacy request:
Email: request@rxwellness.com
Phone: (703) 904-9666
Mail: request@rxwellness.com
We will respond to your request within the timeframes required by applicable law (typically 30-45 days).
We will not discriminate against you for exercising your privacy rights.
Children’s Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children. We do not knowingly use cookies or tracking technologies to target advertising to children under 13.
If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can delete the information.
Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in our practices, technology, legal requirements, or other operational needs.
How we notify you of changes:
- We will update the “Last Updated” date at the top of this policy
- For material changes, we may display a notice on our website or send an email notification
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and protect your privacy.
Links to Other Websites
Our website may contain links to third-party websites, including patient portals, insurance providers, or health resources. This Cookie Policy only applies to the RxWellness website. We are not responsible for the privacy practices or cookie usage of external sites. We encourage you to review the privacy and cookie policies of any third-party websites you visit.
Contact Us
If you have questions about this Cookie Policy, how we use cookies, or your privacy rights, please contact us:
RxWellness Spine & Health
950 Herndon Parkway, Suite 130, Herndon, VA 20170
Privacy Inquiries:
Email: request@rxwellness.com
Phone: (703) 904-9666
General Information:
Email: request@rxwellness.com
Phone: (703) 904-9666
Website: www.rxwellness.net
Additional Resources
For more information about how we protect your privacy:
- Privacy Policy – https://www.rxwellness.net/privacy-policy/
- HIPAA Notice of Privacy Practices – https://www.rxwellness.net/hipaa-notice-of-privacy-practices/
- Terms of Service – https://www.rxwellness.net/terms-of-use/
This Cookie Policy was last updated on 02/16/2026 and is effective as of 02/16/2026.